Laila Grainawi
Multidisciplinary design leader• Product
• Brand
• Creative
• Leadership
Textkiller, sister product to Robokiller, was having a similar identity crisis. Its brand also needed to evolve past it’s lightweight utility app status. Through user research and competitor analysis, I identified areas of opportunity to bring the brand into a differentiated modern design that could support the ambitious goals of the organization.
For Textkiller’s Brand and Creative evolution case study- click here to view.
Team:
Mark Lavoritano - Chief Product Officer
Laila Grainawi- VP, Design
Sasha Nichipor - Director, Product Design
Mel Dyson - Director, UX Writing
My role:
Product design leader
Brand identity design
Growth strategy