Laila Grainawi
Multidisciplinary design leader• Product
• Brand
• Creative
• Leadership
A call recording app that needed to continue to capture growth as technology improved and new competitors entered the market. Firstly, I set out to improve the core user experience to ensure it was seamless and easy-to-use, as the process of enabling the call recording required training and teaching of new mental models. While the experience improved, I worked to design a new brand experience to support the approachable personality we wanted to create.
For TapeACall’s Brand and Creative evolution case study- click here.
Team:
Mark Lavoritano - Chief Product Officer
Laila Grainawi- VP, Design
Sasha Nichipor - Director, Product Design
Mel Dyson - Director, UX Writing
My role:
Product design leader
Brand identity design
Growth strategy