Laila Grainawi
Multidisciplinary design leader• Product
• Brand
• Creative
• Leadership
12M total downloads
1M active subscribers
$30M annual revenue
Security-focused consumer mobile application supporting digital protection. The app was originally a utility app (set and forget), and I aimed to evolve the product and its marketing beyond “spam is annoying” to “scam is a real threat”. This required improving our supporting product-experience to deliver on more than just spam suppression, in addition to evolving creative. From redesigned paywalls, structured tiered plans and new feature releases to future-proof our brand, we optimized for growth.
For Robokiller’s Brand and Creative evolution case study- click here.
Team:
Mark Lavoritano - Chief Product Officer
Laila Grainawi- VP, Design
Sasha Nichipor - Director, Product Design
Mel Dyson - Director, UX Writing
My role:
Product design leader
Brand identity design
Growth strategy