Laila Grainawi
Multidisciplinary design leader• Product
• Brand
• Creative
• Leadership
Clime is a leading weather app in the Apple App Store (#1 in revenue in paid applications in the category), looking to expand their long term ownership of the vertical by expanded into a social-supported weather app (think Waze for weather). I helped the C-Suite and stakeholders visualize how the brand identity needed to evolve to support their goals, and what implications that had for the overall product experience and marketing creative.
For Clime’s Brand and Creative evolution case study- click here.
Team:
Mark Lavoritano - Chief Product Officer
Laila Grainawi- VP, Design
Carlos Oliveria- Sr. Director, PM
Julian Bossiere - UX Design Lead
Mel Dyson - Director, UX Writing
My role:
Product design leader
Brand identity design
Growth strategy